Investments

After selling its shareholding in the print magazine group Adria Media, Proficio recapitalized Adriatic Media, the owner of leading on-line portals in Croatia such as www.net.hr and www.danas.hr. Two years later, in 2008, Proficio sold a 75% ownership in Adriatic Media to the private equity leader Warburg Pincus. The global financial crisis unfortunately frustrated the company’s ambitious expansion efforts and eventually the entire company was sold to the Telegram Media Group.